Best Strategies to Engage Non-Desk Workers During Open Enrollment

Reaching non-desk workers during open enrollment can be challenging due to limited access to technology, irregular schedules, and communication barriers. These workers are often disconnected from methods like email and mobile apps. HR teams must implement communication strategies tailored to the non-desk workforce.

Here are the best tips to engage your non-desk workers during open enrollment:

Understand Your Non-Desk Workers’ Needs

To effectively engage non-desk employees, it’s crucial to recognize their unique challenges. Conducting surveys can help identify their specific benefits needs and preferences, allowing HR teams to create more targeted strategies. 

Simplify Communication and Enrollment

Use mobile-friendly tools like SMS, videos, and infographics to deliver concise and clear benefits information. Streamline the enrollment process with auto-enrollment or pre-populated forms, making it easier for employees to participate.

Provide Ongoing Education and Support

Engagement shouldn’t stop after onboarding. Regular in-person consultations and frequent communications throughout the year ensure non-desk workers stay informed. This approach helps employees feel supported and ensures they can access important benefits information year-round.

Contact us to set up a demo or try it out for free today.