What is the Importance of Internal Communication?


What Is the Importance of Internal Communication?

We’ve all heard the phrase “communication is key” in business. Without the ability to communicate clearly with managers or employees, something could get lost in the mix. Today there are several options for internal communication, but many are focused around desk employees. Non-desk employees don’t need a collaboration tool like Teams or Slack. They need quick and easy communication. Thankfully there are solutions like YourcoInternal text communication gives employers the ability to reach employees with consistent contact no matter where they are.


So, you have the ability to reach employees, but let’s take a step back…What is the importance of internal communication in an organization?


What Is the Most Important Effect of Internal Communication?

It’s simple: Employees feel more valued and engaged. With internal communication in an organization between management, employees, and departments like HR, everyone has access to information regarding the business. This leads to higher morale among the team members and decreases turnover. Using these methods helps share information regarding any policy changes, company updates, and any other engagement. Everyone is engaged in the conversation.


Not only that, but the most important part of internal communication is the increase in transparency. According to Michigan State University, transparent communication:

  • Increases Collaboration
  • Enhances Trust
  • Increases Innovation
  • Encourages People to Communicate Openly
  • Increases the Sharing of Ideas
  • Allows the Workplace to be More Informed

There are other advantages to internal communication,  like faster response time and a better ability to set goals. Communication is an important factor in both the employees’ engagement and contributions. The Harvard Business Review states, “Engaged employees perform better, experience less burnout, and stay in organizations longer.” Without strong communication, businesses are opening themselves up to more turnover and worse performance.


Clearly, the impact of internal communication on employee performance in an organization is an important factor in better business practices. By giving employees essential materials through internal communication, they can be more involved and informed.


What Are Three Methods of Internal Communication?

Internal communication, unfortunately, relies heavily on technology and some tools aren’t built for non-desk workers. This is especially true for those without smartphones or internet access. So what are the three main types of internal communication? And what do they have to offer?

  1. Collaborative applications: Programs like Slack, Microsoft Teams, or Google Chat allow team members to communicate with each other using dedicated chats and collaboration tools. There are often different channels used for different types of projects or direct messaging. Imagine a channel for general discussions or a separate channel for the marketing team. However, these platforms are better for team conversation that is based mostly online. If an employee doesn’t have access to this technology, they cannot use these programs. These apps require a download, which some employees might not have the ability or willingness to do. Yourco does not have anything to download, because it works through text!
  2. Messaging applications: Several messaging services like WhatsApp, Telegram, and SMS text messaging are all simple and easy ways to get information to your non-desk employees quickly and easily. One downfall for a program like Whatsapp is the need to download an app, and a data plan to send and receive messages. However, SMS applications like Yourco can be used text your whole non-desk team as one group, or individually, without the need for separate programs or a smartphone. Since everyone can text, this gives managers and HR the ability to easily contact employees and monitor the messages.
  3. Email: Email is the old standard for involving the whole team in a conversation. Being able to send large documents and long, comprehensive messages gives it a distinct advantage over dedicated messaging apps. However, non-desk employees typically do not look at their emails or even have a company email address. Email provides a disadvantage, as it is rarely a tool that gets fast responses for important conversations.
Each of these internal communication methods offers distinct advantages and disadvantages. More frequently than not, these programs are limited to those with new technology, a data plan, and/or constant internet accessibility. In order to figure out the best internal communication tool to use, you must think through your internal communication strategy.
Communication between team members, managers, and your entire staff is important to business operations. Without internal communication, it might be difficult for information to reach those that need it, especially non-desk employees. Outside of face-to-face conversations, often businesses see information shared through email or programs like Slack or Microsoft Teams. These are great ways to communicate in an increasingly digital workplace, but offer some distinct disadvantages. Despite the popularity of smartphones and other devices, not every employee has access to such programs.

Yourco For Your Communication

While many of the programs available are built for desk employees, Yourco is designed specifically for non-desk employees in an easy-to-use SMS platform. Employees don’t need any add-ons or apps. Instead, communication between the business and employees is open and transparent through a familiar tool, texting. As an internal communication company, Yourco gives your business an advantage over email. Did you know nearly 100% of text messages are read compared to 20% of emails? Yourco gives you a greater reach and better communication than other non-desk employee options. 


Keep everyone on the same page. Visit our website to book a demo  today!

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